bizlearn Tutorialsare online interactive learning sessions presented by the author of the Whitepaper that attracted your interest.
Each tutorial offers you some or all of these opportunities:
to seek a deeper understanding of the concept,
how it could be applied in your business,
guided exploration and practice in the use of models.
the right to use the models in your business
to ask specific questions about how to use the concept to increase profit and improve performance,
To retain your anonymity so that you can explore commercial issues in confidence.
We use Skype VOIP and Screenshare technology to deliver one-to-one or small group tutorials when you need them. This will deliver for you 90% of the benefits of a Masterclass at Tutorial pricing.
You will be able to converse with the presenter and see the screen presentation and learn directly from demonstrations of the working models. You questions can be answered on the spot just like a consultation in your office.
All you need is a Skype account which is free. If you add Screenshare (also free, and built into the Beta version of MacOSX) you will be able to share your screen with the tutor. This is very useful for model building.
The list of tutorials immediately available, and an order form enabling you to specify what you would like, and when, are available for you on the Tutorials page.
You need to register as a member and log in to access the registration codes.
Bizlearn introduces the "tutorial in a box".
Written by Michael Taplin
After months of design and many experiments we now offer you a complete packaged training course "in a box", a virtual box.
The first of these is now available, having been approved by my panel of assessors.
What is in the box?
A complete tutorial that will take around an hour to understand the principles, and just few more hours to apply it to your business.
By "complete" I mean:
A 15 page step by step workbook.
A working Excel-based KPI model that you can adapt to the structure of your business.
Full explanations and instructions of the major exercise that demonstrates the thinking process.
6 Video demonstrations of how to use the model at each decision step.
2 quizzes to help you assess your own learning progress.
2 practice exercises, and answers.
Your first look at this package will only take an hour of your time; and will set you on the track to gain full value. You can work through this at your own pace, in your own time and I assure you that you will gain a new insight into the strategic issues of making market segment decisions.
You may not have seen the demonstration video I put into my recent newsletter A neat way to use a KPI model, so here is a link http://screencast.com/t/sZGleOyI3j to a simple example of the learning process that will show you the quality of the material. This demonstrates the ultimately simplified generic model, the working model you will receive in the tutorial is structured to enable analysis of three different market segments.
If this is the first time you have looked at KPI modeling this is what the simple model looks like.
The Market Segment model supplied in this box is more sophisticated than the simple model you can see above. It separates out the factors you need to assess market segment profitability, such as number of customers, transactions, revenue, variable and fixed costs to serve customers, and finally, marketing spend for each segment. With minor changes it enables you to modify the model to fit your business structure, and to explore the effect of changes in your marketing mix.
This tutorial offers you a low cost, low risk opportunity to explore KPI models with your colleagues and learn about the power of the thinking process in your business. I will be amazed if you are not able to get at least a 10:1 return on your effort just by fine tuning your segment strategy.
To place an order for "Market Segment Strategy using a KPI Model" just click on the buy now button and your tutorial will be emailed to you on confirmation of payment.
You will not be alone.
You will also receive free guidance on how to adapt the model to your own business. The package includes email response to your implementation questions for a period of 60 days from the date of purchase.
