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Developing Your Strategy Picture |
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This whitepaper extends the "wasgij" strategy thinking process to fill the strategic framework covered by the first two papers.
It starts with the marketing strategy and works through the concept of "product/market fit" to the resourcing and systems issues that flow from a decision to own a customer segment.
We provide guidance on thinking about market segments that smaller business owners will find helpful as a small business cannot dominate a national market. Effort needs to be focused where it will pay off.
When a customer segment is linked to the product or service those customers want to buy, and supplied with the resources needed to succeed, success prospects are greatly enhanced. The customer can see or feel the difference between your product/service and that of your opposition. Your need to be different in a way that is meaningful to the customer is turned into a reality, and demand will grow.
Smaller businesses can own a segment by discovering new segments below the radar of the mega-corporations, and dealing with that group of customers in a way that competitors find hard to match. The paper guides you through the process and lets you apply it to your own business situation.
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Order out of Chaos is the first in a series of Whitepapers that explain a new way of thinking about strategy.
Is it possible to craft a strategy that unlocks a path to the future you would like to create for your business? I firmly believe that it is, and its not metaphysical witchcraft either. Let me explain.
It is well accepted that a clear vision of your goal acts as a guiding compass, probably by guiding the decisions you make on a daily basis, at the subconscious level. Less well understood it is the idea that we can create a strategy by working back from the future, but when you understand it it makesperfect sense.
To explain this, I use a thinking metaphor based on the concept of a jigsaw puzzle, to show you a way to combine the discipline of analysis with the power of goal setting. introduce you to “Wasgij thinking”; that is how to create a bubble of order for your business in a chaotic business environment.
My friends and students who have used this concept have found it a powerful way of reversing their usual thinking process and problem solving strategy. The comment I often hear is "I wish I had known about this a year ago."
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Creating Your Strategy Framework |
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The second in our Strategy Whitepaper series guides you through the process of defining the frame in which your jigsaw strategy will fit, and provides further explanation of "Wasgij Thinking".
The history of great, long lived, organisations has shown the importance of this step in development of a successful strategy.
All organisations that have achieved long life and prosperity have a clear framework inside which all their actions can fit. They make sense to their customers and their staff. If you only do the things that are valued by your customers you greatly reduce the risk of failure and you avoid wasting energy on irrelevant activities.
The paper explains how to define the four corners of your frame, the anchors for the way that you intend to do business. You will learn from examples how to define your operating principles and your business purpose. The edges of the frame will probably be your target customers, and the products of services you will provide to them, the rules of the game in your industry and the trends in your operating environment close your framework.
This is the second step in the strategy process, and it will be followed by a Whitepaper on the essential elements of your strategy mix, the things you have to work on to achieve your goal.
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